Two thirds of U.S. adults are over-weight and 33% of women are obese. We all realize that it is time to make a change in the health of the American public. As physical fitness professionals, it is crucial that we find a way to help people get the recommended 30 minutes of physical activity three times a week. As fitness and wellness advocates it is our job to motivate people to make healthy living a way of life. We know that active people live longer and feel better, so our focus must be on providing people access to the exercise and fitness regimes that they enjoy.


In 2005, E-Fitness developed the Exoticise™ program to combine the popular concept of exotic dancing with hard-core fitness principles. This exercise style has everyday women excited about working out, getting fit and feeling great. On top of it all they are eagerly anticipating their next class. A large number of Exoticise™ students are women who previously did not engage in physical fitness activities. They do however love to be sassy, have fun and feel fabulous; therefore, they make it a point to attend classes multiple times per week. Exoticise™ Fitness classes develop flexibility, tone muscles, burn fat, and build confidence.

Exotic dancing for exercise is the hottest new concept to sweep the fitness industry! Featured on Oprah, Entertainment Tonight and magazines such as SHAPE, Cosmopolitan, Red Book, & Muscle & Fitness, it has transformed many women’s relationship to exercise and fitness.

I saw an episode on Oprah about the pole-dancing craze in Hollywood. … I am doing pole dancing, fit-tease, and video vixen. This is way more fun than my regular aerobics class, but I am getting fit and toned and adding a little spice w/ my husband. It’s great… I tell the other mom’s at my daughter’s gymnastics class and they are coming to the next session! - T Strong

Much like yoga and Pilates in the late 90’s, this trend is still in the beginning phases and the demand for these classes is only growing stronger. Specialized studios, fitness centers, and individual classes are popping up all around the metro area and many women who have memberships at health clubs forego using it and pay additional money to take these classes at other locations. There is no need for you to miss out on this trend. Partner with E-Fitness and start offering fun and effective Exoticise™ fitness classes.

Find the program that works best for you:

  • Large Health Club or Chain: Your members want it, but you do not have people to teach Exotic Dance Style classes! Make it easy on yourself. E-Fitness offers industry standard training for your current instructors. more>>
  • Small Dance Studio or Fitness Club: Become an Exoticise Licensed facility and take advantage of discounted training, student referrals, collaborative marketing & promotions and other resources to improve membership, attendance, and profitability! more>>
  • Individual Instructor: Whether you want to teach fitness classes, do home parties & workshops, or open your own studio, the Exoticise Instructor Training program can get you started making money teaching exotic dance for fun and fitness! more>>

Find out more About Exoticise:

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